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E-Commerce Web Site
Price:
$1200 
Venturing
into E-Commerce can be confusing but it is essential if you truly
want to grow your business.
I will make
it easy for you by walking you through the entire process of setting
up your on-line business and building your store. Your store can
be seemlessly connected to your existing website or I can build
up to 5 web pages into your MIVA Merchant 5 shopping cart.
Amenities:
 20
hours labor @$60/hr plus 5 hours of labor free
(25 hour cap)
Labor
less than 20 hours is charged at @$60/hr
MIVA
Merchant 5 shopping cart is customized to customer specifications
5
web pages built into the MIVA Merchant 5 shopping cart
Up
to 10 products including 1 photo of each product
Set
up your web site name (domain name)
Set
up an E-commerce hosting account (shopping cart)
Advise
you in obtaining a Merchant Account
Configure
MIVA
Merchant 5 store to accept on-line payments
I
Teach you how to maintain your cart, if desired
Note: Once your
MIVA Merchant 5 store is customized and set up, you can easily maintain
it yourself. Or, if you prefer, I can maintain it for $42/hr.
Also, MIVA Merchant 5 store offers MIVA
MAILER, a dynamic e-mail newsletter program for an additional
monthy fee of about $20/month. This system allows your customers
to subscribe to your newsletter. To create your newsletter, you
have a choice of pre-designed templates to use. Just fill in the
content and hit send!
Total Costs of doing business on-line:
To Set up a
web site store that accepts on-line payments, you need:
- Web Designer
: $1200
A Web Designer customizes the appearance of your shopping cart,
installs your products and configures the cart to accept payments
on-line. (Price includes up to 25 hours of labor. Additional labor=$60/hr)
- Web Site
Name (Domain Name): about $20/yr
Your store needs an address so people can find you. This address
is your "www" Web Site Name or Domain Name.
A domain name is purchased from Domain Management companies.
I will set up a domain name with the Domain Management company
of your choice. You will be billed separately by this Domain
Management company.
- E-Commerce
Hosting Account: about $384.89/yr
Your store needs to be placed on a special computer that can be
viewed by people using the Internet. This computer is called a
server or a hosting account. You can "rent" space (a
hosting account) on servers through Internet hosting companies.
Additionally,
you need to use a specialized server called a secure server that
encrypts credit card numbers (puts them into a secret code) so
hackers can't get your customer's credit card numbers from your
store.
You also need access to special software called shopping cart
software in order to display your products and accept on-line
payments. All of these features are available in a special type
of hosting account called an "E-Commerce Hosting Account".
I will set you up with an E-Commerce Hosting Account through American
Data Technology. This account includes the use of their secure
server, a MIVA 5 Shopping cart, an e-mail account and web stats.
I use this company because they provide superior customer service
and I trust them. You will be billed separately by American
Data Technology for your E-Commerce Hosting Account.
- Internet
Merchant Account: about $30/mo +
To accept payments on-line, you need to set up a special account
to collect these payments. This is called a Merchant Account.
Because you are accepting credit cards without physically seeing
them, banks consider this a higher fraud risk therefore they require
you to use an Internet Merchant Account which charges a slightly
higher fee.
The fee for an Internet Merchant Account varies by company but
generally, the cost is about $30 per month plus a transaction
fee of around $.30 + 2.5% of the product cost.
MIVA Merchant offers MIVA
Payment Silver, their own low cost Merchant Account with built-in
Cybersource Payment gateway for only
$24.95/month and a $.20 transaction fee for sales over 500. (1st
500 transactions are free)
The loweset cost option is to use a 3rd party merchant account
such as Pay Pal. They don't charge a monthly fee but charge a
slightly higher transaction fee of about $.30 + 3.0% of the product
cost. The downside to this is that customers need to leave your
site to pay for your product which can generate a feeling of mistrust.
I will assist you in choosing a Merchant Account company but you
will be billed separately by your Merchant Account company of
your choice.
Click
here for a Merchant Account/Payment Gateway Comparison Chart
- Payment
Gateway: about $0-$20/mo
A Payment Gateway "shuttles" the payment information
from your store (shopping cart) to your Merchant Account.
Imagine that you are closing shop at the end of the night. You
have counted up your money, now you need to get it into the bank.
You need to get to the bank somehow by perhaps driving your car.
Think of your car as your payment gateway.
Many merchant accounts include the cost of your Payment Gateway
with their monthly fee. Others charge a little extra.
PayPal includes the Payment Gateway with their services so there
is no additional cost.
I will help you select a Payment Gateway that is compatible with
MIVA Merchant 5 shopping cart. You will be billed separately
for your Payment Gateway through your Merchant Account of
choice.
Click
here for a Merchant Account/Payment Gateway Comparison Chart
Total Cost:
1st Year: About $1,965
Costs: Web Design + Domain +
Hosting + Merchant Account
Subsequent Years: About $765/year
Costs: Domain + Hosting + Merchant Account
Hesperus
E-Commerce Clients:
Sweet
Shoppe Candles-gift shop retailer
Barbiaux
Fingerprint Jewelry Design-custom crafted jewelry
Adaptations
by Adrian-clothing retailer
The Chef and
I-event registration
KDA Custom
Embroidery-embroidered apparel
Anna Molino
Lof-Piero Guidi handbags (payments are off-line)
Resource
Links:
MIVA
Merchant 5
MIVA
MAILER
American
Data Technology
MIVA
Payment
Merchant Account/Payment
Gateway Comparison Chart
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